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Explore the Marketing Center

How to Create a Winning Listing



Winning the listing almost always starts and ends with landing the listing interview. Next, sellers are going to make their selection based on five primary criteria—price, commission, time, agreement, and marketing.

So, how do you put your best foot forward in each of these areas? Jason Abrams of Metrix Coaching explains his best practices for leading the conversation with a seller and getting the outcome you want.

Core concepts include:

  • The primary things to keep in mind prior and during a listing interview, including keywords and length of the interview.
  • The five things seller's care about most and how you can ensure you check those boxes.
  • The key components of a stellar seller agreement.

To learn more ways you can land the listing interview each and every time, click here.

Learn more about the Metrix Coaching and Training program HERE.

Jason Abrams: Jason has been called the “Jerry Maguire of Real Estate” by the New York Times. He has assisted more professional athletes in their relocation than anyone in the U.S. He sold homes on three continents and listed and sold a prominent movie director’s estate in London, a top-rated DJ's Hollywood Hills mansion, and a Fortune 100 CEO’s beach home in the Hamptons...all in the past year! Jason has taken on the role of teacher, guest lecturer, non-profit executive board member, HGTV host of Scoring The Deal, and real estate coach and consultant and is an advocate for reshaping the residential real estate business and communities nationwide.

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Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.