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Explore the Marketing Center

Personal Branding

The market is saturated with real estate agents. Unfortunately, most of those in your sphere already know 5 other agents. So, how do you become the agent they choose and build a business full of referrals?

Breakthrough Broker president, Eric Sachs, will walk you through the importance of building and using your brand to stand out with your sphere.

Here's what you can expect to learn:

  • Identifying your personal brand
  • Conversation topics you should be having with those in your sphere
  • Specific social media captions and posts to actually engage with your audience
  • How to use your personal experiences along with relevant market stats and news
  • Direct mail strategies
  • In-person strategies

Watch the recording below!

Thank you to our sponsor, Rocket Pro Insight!



If you want further access to content that will directly help you improve your business and marketing plans, upgrade to Breakthrough Broker Plus!

resources related to webinar

Book: The Encore Effect
Self Promo Brochure
Market Snapshot Social Post
Proof of Production Post
Infographics
Newsletters
Newsletter Archives and Stories
Social Media Engagement Posts
Feedly.com
Rocket Pro Insight

additional helpful on-demand webinars

On-Demand Webinar: Marketing Workshop
On-Demand Webinar: Create a Marketing Engine
On-Demand Webinar: Say Goodbye to Social Media Mistakes

About our President

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

Connect with Eric on Breakthrough Broker!

Website
Facebook
Instagram
LinkedIn

breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.