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Explore the Marketing Center

Legends of Real Estate 2

Here are the game-changing insights and strategies you've been looking for! Lab Coat Agents, the #1 Facebook group in real estate, and Breakthrough Broker teamed up to bring four powerhouse agents together to discuss what they’re doing to adapt to the current market and how they’re planning for a brighter future.

Learn from the founder of Coming Soon Homes and broker of Marti Hampton Real Estate Marti Hampton, #1 realtor of The Loken Group at Keller Williams Karina Loken, CEO of Halton Pardee + Partners Tami Halton Pardee, and top real estate broker at Douglas Elliman Real Estate Lauren Muss when you watch this transformational on-demand webinar.

A very special thanks to these legends for their time and insight!

Here's what you can expect to learn:

  • How to show up for your friends, community, and SOI
  • Insight on the diversity of the crisis and how it has affected states worldwide
  • What you can do to adapt to the current situation
  • Tips for new agents
  • Future planning, being prepared, and having the right mindset
  • And much more!

Check out Part 1 of this amazing webinar series

What 4 Real Estate Legends Are Doing Today for Success Tomorrow

Breakthrough Broker COVID-19 Resource Page

We understand the pandemic has thrown us all into uncertainty. We're here to provide you with all the resources you need to stay motivated and keep the momentum going.

Check it out >> HERE


Key Takeaways From Marti:

  • Videos, videos, videos! Update your handles, websites, social media, and make sure your information is correct.
  • Educate your SOI on proper safety measures your company is taking. You can use video for this too and place it on your website and social media.
  • Provide messaging that is thoughtful and informational.
  • If your focus is listings, then focus on the launch.
  • Be prepared.
  • If you're a new agent, don't get attached to the outcome. Make the most out of a phone call.
  • How to risk at a high level.

Key Takeaways From Tami:

  • The truth is in the data.
  • Start something different to keep your clients informed, like her own "Talking with Tami," which is a Q&A format.
  • Utilize the MLS.
  • 3D dollhouse tours are your best friend.
  • If you're a new agent, write it all out! Set goals and ask yourself, "What do you want?".

Key Takeaways From Karina:

  • Start getting in the right mindset and no matter what you do, stay positive.
  • There are different crises. Houston was affected by Hurricane Ike and Harvey. The COVID-19 in Houston hit differently than other states.
  • Show up for your community.
  • Lead generation is a great tool and what platforms work.
  • The gift you have as a new agent is that you're a new agent.

Key Takeaways From Lauren

  • New York has been hit the hardest, but it's ultimately up to the buyer or seller whether and where they are at in the process. Can't pitch right now.
  • Stay positive and daily to weekly calls are must.
  • Prescreening is a great tool right now.
  • For the new agent, this is your time to listen, gain as much insight from seasoned agents, take notes, and sign up for everything.

Below are additional resources to help you build a stronger business during this difficult time.

Virtual hugs Social Post

Now's your chance to pass on a hug! Demonstrate your dedication and thoughtfulness to your SOI with these cheery 'Virtual Hugs' Social Posts.



kids 'stay at home' activity sheet

We realize this is a time of patience. If you have clients' whose kids are at home, be the hero and alleviate their stress with this Kids 'Stay at Home' Activity Sheet.



things to do when there's downtime

You've already crushed your to-do list, so if you find yourself wanting to tackle even more, this Things To Do When There's Downtime Checklist is perfect for you!



videos to help

The webinar discussed videos and how they can help your business. See below for video tips!

Video Marketing Strategies: Part I
Four Ideas For Engaging Videos
4 Reasons Every Real Estate Agent Should Be Using Video
Camera, Lights, Action... All Things Photography

About our speakers


Marti Hampton

Marti has accrued multiple awards for being the #1 RE/MAX Team in the US, #3 RE/MAX Team in the World, multiple Diamond Club Awards, and continuous ranking as a Top Agents in the US. She has been listed as one of “The Most Powerful Women in Real Estate” in the National Relocation & Real Estate Magazine and has been a finalist for Inman’s “Innovator of the Year Award” for her international Coming Soon Homes platform. After being #1 at RE/MAX from 2014-2019, Marti is taking on a fresh, new challenge in 2020—to be #1 amongst other innovative, game-changing agents and teams at eXp Realty.

Connect with Marti!

Facebook
Linkedin
Website
Instagram

Karina Loken

Karina Loken - The Loken Group, a team of specialists out of the Keller Williams Platinum office, serves real estate buyers, sellers, and investors in all 9 counties in the Greater Houston Area.

1 out of Large Real Estate Teams in Houston (Ranked by 2018 Sales Volume and Units – $517.91 million volume - by the “Houston Business Journal”) 1 out of all Residential Real Estate Teams in Texas (based on 2018 Units and Volume, ("Wall Street Journal Real Trends") 1 out of Keller Williams Teams and Groups Worldwide (based on units and volume closed in 2018, KWRI)

Connect with Karina!

Facebook
Instagram
Linkedin
Website

Tami Pardee

Founder and CEO of Halton Pardee + Partners, Tami Halton Pardee has established dramatic new standards of success in real estate. She is the creator of a cutting-edge concierge brokerage model, using specialized teams to create life-changing client experiences in buying and selling homes. Since its inception in 2004, Halton Pardee has sold over $3.8 billion worth of residential and commercial real estate and grown to four offices across California.

Want Talking with Tami videos delivered directly to your inbox? Visit Haltonpardee.com and subscribe to our newsletter!

Connect with Tami!

Facebook
Linkedin
Website
Instagram


Lauren Muss

A native New Yorker, Lauren Muss has been in the real estate business since 1994, achieving more than $5 billion in sales. Since 2007, she has been consistently recognized by the Wall Street Journal as one of the "Top 100” agents in the nation and "Top 10" in NYC. She was awarded Top Individual Broker in 2017, 2016, 2013 and 2010, and consistently ranks among the “Top 10” brokers in the industry. She also received the "Deal of the Year" award in 2007.

Connect with Lauren!

Facebook
Linkedin
Website
Instagram

Tristan Ahumada

Since receiving the Rookie of the Year award in 2002 at Century 21, Tristan Ahumada has increased his sales productivity to an uncommon level. Not only is he ranked in the top 3% throughout all of Keller Williams nationwide out of 100,000 agents, he continually sets new standards in the industry. In 2015, his sales volume was approximately $60 million.

Learn more about Tristan and Associates.

Connect with Tristan.

Website Instagram Lab Coat Agents.

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

Create Free Account

A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.