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Since 2012, our mission has been to empower agents to grow their businesses.

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As the #1 marketing platform for agents, Breakthrough Broker will be evolving into Breakthrough Broker Plus on March 4, 2025.

This new members only model will provide unlimited marketing content, strategic resources, and premium designs.

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Explore the Marketing Center

Instagram Best Practices

Instagram stories, hashtags, bios. Oh, my!

Instagram is quickly becoming the new Facebook. Learn how to master this social media platform from one of the industry's best, Chelsea Peitz from The Agent Marketer. Co-hosted with Breakthrough Broker's President Eric Sachs, this on-demand webinar is a MUST see.

Here's what you have to look forward to in this on-demand webinar!

  • Instagram best practices like setting a unique username vs. name, and setting your category vs. what you do.
  • The difference between a personal account and a business account, and why one is better than the other.
  • Important Instagram algorithms to know and their importance in your marketing efforts.
  • An in-depth overview of Instagram stories, the newsfeed, and hashtags.
  • And so much more!

For additional information on Instagram, download Chelsea's helpful guides below!


This webinar was proudly sponsored by SmartZip's SmartTargeting.

CLICK HERE FOR A LIMITED-TIME OFFER FROM SMARTZIP.



To learn more about Instagram best practices, download the helpful guides below. One features Instagram business page need-to-knows. The other is an overview of Instagram Stories vs. Facebook Live.


breakthroughbroker
Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.