Content Sponsored by Placester

The newly launched Concierge Custom™ platform by Placester is boosting marketing potential for brokerages in an affordable and innovative way. The platform makes fast, flexible, and efficient marketing support a reality for every brokerage by simplifying the way they fulfill marketing tasks.

"We created Concierge Custom to help brokerages who are already committed to marketing, but need a sixth gear to get more done. We act as an extension of their marketing team, turning around marketing workflows in hours, not days, and without the exorbitant pricing historically associated with hiring an agency or developer,” says Seth Price, VP of Product & Marketing at Placester.

Extending Brokerage Marketing Capabilities

Because of the fast-paced nature of the real estate industry, there’s increased pressure on brokers to provide more and more for their agents at higher speeds. This ever-growing problem is what Placester set out to solve with the launch of Concierge Custom.

Concierge Custom has a large team of experienced, talented designers, marketers, writers, and developers who can help with recurring marketing tasks and one-off projects. This allows a brokerage to execute their marketing needs on a larger, more complex scale, without hiring an agency or additional in-house staff to do the work.

Working with a Dedicated Team

When you work with Concierge Custom, you’ll have a dedicated project manager and creative team that is scaled depending on your specific needs. This team will work to gain a deep understanding of your brand, goals, value proposition, timing requirements, and more. Then, they’ll work closely with you to establish a strong marketing strategy and build complex workflows that are unique to your brokerage.

These workflows consist of a series of marketing tasks triggered by recurring business events, such as new agent onboarding, sold listings, open houses, or new listings. Implementing these workflows allows them to deliver consistent, on-brand results with quick turn-around times every single time.

Here you can see a workflow in action:

Imagine every time a new listing for your office hits the MLS. Your dedicated team will be automatically notified via the MLS trigger and start executing your workflow. In this example, they would build a dedicated property landing page, create social images of the property and share them on your social media accounts, and craft an email and send it to a specific group of contacts from your CRM.

You can work with your dedicated team to create workflows specific to your business needs. Placester’s team has expanded way beyond websites and now tackles tasks anywhere from designing and sending mailers to advertising on Facebook and Google. Once a workflow is mapped, it can be triggered automatically every time a specific event happens. All this is done without you having to pick up the phone or send an email to the team.

Need help with a flyer, blog post, or another one-off marketing task? Your Concierge Custom team can tackle that too. By working with them, there will be less ramp up time because your team is familiar with your brand, messaging, and objectives. In turn, output will be lightning fast.

Brokerages partnered with Concierge Custom will be in constant communication with their creative team to review work, provide revisions, ask questions, and more. They will also have the opportunity to share feedback during a weekly performance review so the team knows where they are hitting the mark and where there is room for improvement.

More Manpower, Less Cost

Concierge Custom offers a more affordable solution for brokerages who may not have the budget to hire a full-service agency, that could bill around $150 to $200 an hour, or internal marketing staff. When signing up, a brokerage commits to a minimum of 30 creative service hours at a rate of $1250 per month. Then, if your needs are greater than that, they will scale up your dedicated team and additional hours are billed at $25 per hour.

If you’re looking for a way to increase your marketing capabilities to remain competitive and keep up with your agents’ needs, then Concierge Custom could be right for your brokerage. Learn more about partnering with their creative teams by clicking here.