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Explore the Marketing Center

Winning Strategies for Multiple Offers

In this video class, late real estate attorney Oliver Frascona discusses a few ways that agents can work harder for their clients and gain an edge when dealing with multiple offers, both from the buyer side and the listing side.

Part 1: Buyer side

  1. Specific Performance: In many states where specific performance is not the norm, Frascona says, "Why not make your offer under the specific performance guideline?"
  2. Alternative earnest money considerations: Frascona says to use earnest money to strengthen your offer. You can offer the seller higher earnest money than the other offers, or you may even consider a tiered earnest money arrangement (see video).
  3. Inspection can be an edge: Consider doing an inspection prior to the offer and writing an offer non contingent on inspection.

Part 2: Listing side

When working with sellers how we handle the multiple offer situation can often be the difference in thousands of dollars for the clients you represent. As listing agents it is our duty to sell the home for the highest price for our clients.

  1. Don't do highest and best! Consider telling the buyers' agents what offers are on the table. For more information on disclosing offers, check out this article from Realtor magazine.
  2. Don't do offer accelerators, as the winning offer may be over appraisal price.
  3. Give the buyers a finish line. "If you cross first you win."
  4. Do multiple counters. Counter the best offer with the verbiage, "You are my first choice. You have four hours."

Please keep in mind laws change from state to state. If you have questions on how to handle a multiple offer situation please ask your managing or employing broker.

Thanks to the late Oliver Frascona, a previous Shareholder in the law firm of Frascona, Joiner, Goodman and Greenstein, P.C. He also ran The Real Estate School, one of Colorado premier continuing education sources for real estate professionals.


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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
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Every standard & premium content piece downloaded as much as you.
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Receive 10% off all print orders, including our direct mail services.