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Explore the Marketing Center

Prospecting Content on Breakthrough Broker

Written by Breakthrough Broker President Eric Sachs


BreakthroughBroker.com is a vast site with literally thousands of action-based ideas, templates, tips, tools, and strategies. It can be overwhelming to navigate to the exact item you’re looking for. Below you will find links to specific content related to Listing Prospecting.

Just Listed & Just Sold Postcards

Postcards are a perfect item to send to your sphere of influence or a geographic farm. Recipients might be unaware of the current market, but these postcards can serve as an educational opportunity. Pack the extra punch with these postcards and include the story of the sale, such as: “Sold in 1 day over asking” or “32 offers in 4 days.”

Proof of Production/Proof of Market Postcard

To even further educate the recipients of the market, send a Proof of Production or Proof of Market postcard. These items include text such as “Sold in one day” or “Sold $10k over asking,” and are great for telling a story of the current market.
Pro Tip: if you have not had at least three sales in recent months, use brokerage listings that have recently sold. Ask your broker if there are three examples of fast sales you can use in a marketing item.

Thinking About Selling? Postcard

Send a “Thinking About Selling?” postcard to potential sellers within your sphere or geographic farm. These are great items to connect agents with potential sellers.

Social Posts

Promote your listings, share your knowledge of the industry, or highlight your wins with social posts. Tell stories like “Sold in 1 day” or “Sold over asking.” Social media is a great tool to activate and engage with your sphere and beyond.

Lead Generation Posts

Obtaining new and fresh leads can be challenging. Use these Lead Generation posts such as, Looking to Relocate or What’s Your Home Worth, to elicit a response from potential clients and garner more business.

Lead Generation Door Hangers

Lure in more leads by utilizing Lead Generation Door Hangers. Door hangers are a dynamic and physical tool to place in front of potential clients with messages from Buy vs. Rent to Self-Promotional and more.

Real Estate Letters

Letters are a great way to communicate who you are as an agent and what your role is to readers in detail. Depending on what message you are trying to convey, there are almost 20 different templates to choose from to get you started. Market Update, For Sale By Owner (FSBO), Low Inventory Prospecting, Home Value Opinion, and more.

Infographics

Infographics have the ability to translate boring data and numbers into something captivating and eye-catching. When posted on social media they are ideal for sharing, even furthering your sphere of influence.

Open House Invitations

Go beyond the traditional signage and create Open House invitations for your events. Entice potential buyers to visit the open house by purposefully being vague in your description. These invitations are great for building connections between you as an agent and buyers in the neighborhood.


About our President

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

Connect with Eric on Breakthrough Broker!

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.