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Explore the Marketing Center

Get Out of Your Own Way

There are many factors that can contribute to a rut in your career, but in some cases, it’s our own problematic mindset that stops us from reaching our goals. If you allow negative self-talk or a fear of success to dominate your thoughts, it can make it harder to do your job. Your mindset must be finely tuned to avoid self-sabotage and stay focused on your goals.

If you are getting discouraged by market conditions or how well your competition is doing, these are clear-cut signs that you are getting in your own way. Instead of focusing on how there are not enough sellers in the market, you should realize that there are still people out there who need real estate assistance and only the go-getters will grab their attention. Even if your competition is getting a lot of business, that should be a sign to you that there are still potential clients out there looking for agents.

Perspective

Your perception of a situation can seriously affect the way you respond, so always remember to be positive and ignore negative self-talk. This can really damage your mindset, which in turn impacts your productivity. According to the National Science Foundation, people can have up to 60,000 thoughts a day and approximately 80% of those thoughts are negative. If you find yourself getting down, pay attention to your thoughts and make sure you aren’t getting caught in a negative cycle. A good way to flip the script on your brain is to focus on how far you have come and what you are working towards.

Keeping your goals in mind is a key step to getting out of your own way, but you also have to focus on what actions you need to take to achieve them. Shifting your focus from what’s going wrong to what needs to be done can help you stay positive and productive.

Action

The recipe for success in this business isn't all that complicated, it's usually that people don't want to do the things that make them uncomfortable. If this is the case for you, there is no reason to be discouraged because you’ve found what you need to work on to increase your success. For example, if you need to work on your interpersonal skills, look for a mentor within your brokerage or find a class that will help you improve. If you are struggling to find leads, you may need to enhance your social media strategies or find new ways to add people to your sphere. Whatever the problem is, there are actionable tasks to solve them, it’s just a matter of determination to find the solution and get started.



Breakthrough Broker Toolbox

Check out these resources below to help you get out of your own way and reach your business goals.

10 Action Items for Agents
Things to Do Today Checklist
Proof of Production Social Posts
On-Demand Webinar: Shadow Inventory - What is it and How to Find it

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Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.