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Choosing the Right CRM for Real Estate



Choosing the right CRM for you and your business can seem overwhelming with ever-growing technology and millions of products on the market. What it comes down to is which platform is going to offer you everything you need to successfully run multiple facets of your real estate business, not just one.

Our goal at Breakthrough Broker is to make sure you’re equipped with the latest and greatest. Below is a list of the top three must-have CRM features that one of our favorite real estate marketing and CRM solutions, RealGeeks, offers.

Full-Circle Marketing

The marketing and CRM solution you choose should give you the power of a marketing team for a fraction of the cost. For example, RealGeeks not only makes it easy to manage your contacts but also makes it effortless to stay in front of them through its automated email and text campaigns. With an integrated system such as theirs, you can manage the first conversation and marketing touchpoint with a lead or contact all the way to the last within a single site, providing you with a global view of this connection and where they are in your sales pipeline.

Loaded Website

It’s one thing to have a beautiful website with IDX included, but why not take it to the next level by connecting it to your CRM. When your website and CRM become one, as it does with RealGeeks, the ability to capture a lead and keep them coming back to your personal website becomes effortless. Here’s what you can expect out of this integration from RealGeeks: A lead is submitted through the IDX website and it’s instantly added to your CRM. Automation campaigns are in place to get you in front of this lead. This lead responds with, “I’m just browsing.” Rather than ending communications there, you can set this lead up to receive automatic home search emails that keep them coming back to your website to learn more. When they love a property, you receive a notification through your CRM, giving you the perfect reason to call. All of this is done from one site, again, giving you a 360-degree view of a lead and every interaction you’ve had with it so far. Talk about power in CRM.

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Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

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