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Explore the Marketing Center

Are You Posting Enough on Social Media?

Written by Breakthrough Broker President Eric Sachs

Stumped on what to post on social media? Engaging with your sphere can be challenging, especially at a consistent frequency each week. Most Realtors who are successful at engaging with their audience post every day and sometimes multiple times a day.

If you’re a Realtor finding yourself stuck in a social media rut, short on time, and in desperate need of engagement, try this idea.

Go to www.feedly.com or download the Feedly app to start a free membership. Find relevant sites you can source content from such as:

  • https://magazine.realtor/daily-news 
  • https://www.realtor.com/news/real-estate-news/ 
  • https://www.forbes.com/real-estate 
  • https://www.wsj.com/news/realestate 
  • https://www.housingwire.com 
  • https://www.keepingcurrentmatters.com 
  • https://www.inman.com 
  • https://www.rismedia.com/ 
    • **Find these links below!**

The huge benefit to creating a Feedly account is you can funnel all of your real estate news and sites into a single feed. Skip scouring through multiple websites to catch up on daily news and simply visit your Feedly account for a much more digestible real estate update. As you catch up on industry happenings, pick three to five stories that are valuable, informative, and interesting to your audience. Think of what you would want to read if you were scrolling through social media. When you land on an article you like, go to the website to read the full piece, then copy the direct link to share on Facebook or LinkedIn.

PRO TIP: Don’t share the link and run! Include a small summary or opinion of why this article is important as your caption. Establish yourself as the expert on the information you’re providing to your sphere. Example: I’ve been asked at least a dozen times what I think about short-term rentals as viable investments. In many cases, purchasing an investment property and turning it into a VRBO or AirBnB could be a huge cash flow investment. BUT, there are many things to consider before jumping into short-term rental with both feet. This article discusses a few things you need to know about short-term rentals. What Your Clients Need To Know About Short Term Rentals If you have any questions, feel free to comment on this post!

 

Additional Helpful material

www.feedly.com
Realtor Magazine Daily News
Real Estate News
Forbes Real Estate
WSJ Real Estate News
Housing Wire
Keeping Current Matters
Inman News
RIS Media

About our President

Eric Sachs

After a successful career as a top-producing real estate agent and building a mid-sized real estate company in Colorado, broker and owner Eric Sachs and his business partner sold their company. Then, they followed their passion for helping those in the real estate industry by founding Breakthrough Broker. Eric is a recognized national speaker and is dedicated to helping real estate agents, title companies, and mortgage companies build successful businesses.

Connect with Eric on Breakthrough Broker!

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
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Eye-catching, exclusive marketing material and print collateral branded for you.
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Every standard & premium content piece downloaded as much as you.
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