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Sponsored Content: Together with American Home Shield

You are in a dogfight for business. A lower number of home sales and the same amount of real estate agents fighting for buyers and sellers makes it more important than ever to articulate a stronger value proposition than the rest. Consider adding a home warranty to your arsenal of value propositions.

Leveraging a home warranty can be helpful for both your buyers and sellers. Offering a home warranty to your buyer at closing is a great way to deliver peace of mind and confidence in the purchase. Knowing major systems and appliances will be covered for a period of time after they move in will take some of the stress away from the transaction and give you a strong value proposition as their real estate agent. 1 in 4 American Home Shield buyers use their home warranty in the first 60 days of living in their new home.

  • Insert a Home Warranty overview in your buyer presentation.
  • Explain to the buyer how a home warranty works and the advantages it gives them.
  • Have the seller include an American Home Shield home warranty in the purchase contract.
  • Buy a home warranty for your buyers as a closing gift.
  • Market your home warranty partnership at your open houses. Let potential buyer leads know you offer a home warranty with the purchase of a home.

Leveraging your Home Warranty partnership for the seller can be a powerful ad value as well. As you work to find listings, let potential sellers know you have a strong home warranty partnership. A seller can be protected during the listing process against system and appliance failure. With homes sitting on the market longer, the seller can rest assured that they will not have to pay for those fixes, and it can be a huge value to potential buyers after the purchase making the home more desirable.

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